In this episode Sal, Adam & Justin speak with trainer Braydon Barrett of Look Like You Lift.
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His background and how he got into the fitness space. (3:53)
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How he social media as a tool for educating. (5:30)
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You MUST coach in person if you want to be successful. (6:55)
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Why he is NOT a fan of the big box gym model. (9:36)
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Approaching everything in life with a scientific plan of attack. (11:17)
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Concept. Literature. Application. (13:24)
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Biggest misconceptions heard from his clients. (15:38)
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Using the foundation of powerlifting to his benefit. (20:40)
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Why strength is the MOST physical attribute that you can improve. (28:56)
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How strength contributes to mobility. (31:45)
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Debunking the myth that high-protein drives cancer. (35:19)
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His journey as an entrepreneur. (39:15)
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Biggest weakness and challenges in his business. (43:38)
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The new wave of 'fitness influencers' on TikTok. (50:45)
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The value of creating free content to grow your community. (56:03)
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The negativity of TikTok. (1:03:22)
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Raising a child in this digital world. (1:06:30)
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Invaluable lessons through farm work. (1:15:34)
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His take on fitness being politized. (1:17:48)
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What does his coaching onboarding look like? (1:19:25)
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Featured Guest/People Mentioned
