The Importance of Lead Generation

There's two different types of lead generation. There's the lead generation that most of our listeners are probably familiar with, which is lead generation out of traffic. But there's also what I refer to as back-end lead generation. And so just because you've generated a lead that is now on your list, whether they're a prospect or a customer, there are times in the future where I wanna identify out of our customer base who is interested in going deeper into a particular topic. That's why sometimes you'll find marketers that will send an email out to their list that send the people early on their list to an opt-in page.