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#7: GV Design Partner, Daniel Burka, on prototyping your way to massive influence

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CHAPTER

Design and the Future?

As the purpose of design continues to evolve, what are some roles and methodologies that might start to emerge over the next five years? I think if designers don't squander the opportunity, i think the chance for design to work at the business level is very good. We're kind of in the golden age of prototyping tools right now. Me all of a sudden we went from everything, you know, taking a long time,. or having to be in code, or we've got all these great tools available to us now. If we go and apply those in the right places, all of a suddenly, design's been clamoring for the seat at the table for so long.

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