The Future of Content Creation

Kathleen Novi: There have been conversations in the property management space talking about how it would make marketers like myself and my team at 4.5 obsolete. But after using them myself, I'm actually not worried because that's not the value we provide.Novi: The fact that there's so much money humming into content creation AI tools just tells you that content is still king. So yes, AI is the trend because it can make things more efficient.