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The Jess Larsen Show on Innovation & Leadership
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How to Win Friends and Influence People
The human craving to feel important is so often unmet for people. Dale Carnegie taught you know every intelligence officer like leave salespeople and CEOs out, he says. What if they don't know exactly what they want or what if they're not in a place to completely be honest because some of it is ego right? So I think part of this is actually to understand the three or four different reasons why they do it which seems almost like opposites but that's where we have to look at see you through your product.
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