Is There a Coherence User Experience in Corporate Social Media?

For many who have been part of the recent migration of users from Twitter to Mastodon, their first encounters with the "fediverse" have been puzzling, even disorienting. Given a decade in which we've all grown accustomed to the affordances of corporate social media, it's not surprising people have questions: How does it work, exactly? How am I supposed to use it? 

With so much current interest in the platform — and the wider ecosystem of which it is a part — in this special bonus episode of the Technology Podcast, Birgitta Böckeler digs into the technology and culture of Mastodon with the help of Effy Elden, Moritz Heiber and Julien Deswaef, three Thoughtworkers that have been long-time residents of the fediverse. They discuss how Mastodon works, how it sits within the broader decentralized social media landscape and whether this move to Mastodon marks the start of a new chapter in how the world views social media.