Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview
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Women's Sport - What Do You Think Is the One Abiding Piece of Advice or Information?
I think for me, the three core pillars are probably around authenticity, opportunity to see, and then probably accessibility. Being able to pick between one of those three levers I think is a real challenge. Even if you've got brands that dial in and really spend time thinking about and leveraging the rights in one of those 3 areas, I think you'll see a massive difference. The production budgets are not kind of worlds apart from the men's game. It is just using the women's players as the heroes and creating kind of, almost creating, if you can't see it, you can't be it type scenario.
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