The Power of Partnerships With Creators

There's a massive power wall in the creator economy. And so for us, I look at our partnerships with creators as less about a one-off transaction and more about being a relationship. One is we are going to either help you create content so we will create content together and pay you for your role in that content creation. On top of that, we will help you create channels that you don't currently have,. That's a heavy lift off their shoulders when they're doing a thousand different things on a day-to-day basis.