MLS exclusive on securing the Apple deal and Messi’s impact
StreamTime Sports
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The Risk and Reward of Building Fandom Through Different Means
Seth Meyers: The deal is a game changer in every sense of the word. He says it's not a complete no-brainer, but there are risks to taking yourself off some major platforms and networks historically would have helped reach that non-core fan. "You can't just rip a bandaid clean off in 2023," he says. 'It's more about one, how do we use that as sort of a marketing tool'
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