The Impact of the Internet on Culture

Ivele: There aren't a lot of individuals who've had a run on dictating what this country consumed and thus the world more than Michael did at the top of the CIA. What did I learn that it reinforced my intuition that packaging and merchandising is as important as having the chops for it? Can you continue on this, Michael, on packaging? I mean that really is something you're known for. You will say you can still play the game we played in today's market. Although I'm not just as powerful as cool. I think it's a little bit different actually.