Marketing Operators  cover image

Inside Cozy Earth’s Viral Social Challenge with CMO George Davis

Marketing Operators

00:00

Incrementality Confusion: Overlap and Carryover

Hosts and George dig into why geo/channel holdouts can show low or negative incrementality due to audience overlap, signal-driven channels, and ad carryover.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app