
Why the Riches are NOT in the Niches (Beginner Mistake) #2212
Marketing School - Digital Marketing and Online Marketing Tips
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The Riches Aren't in the Niches
Today we are going to talk about why the riches are not in the niches. When i raised venture capital years and years ago, i was told you need to go after massive tams. It's much easier to get a fraction of a % of a large tam than it is to gobble up a hundred% of a niche. By focusing on really, really large tams, like health insurance, that's a massive tam or anything that has a large market cap. You have a lot more possibilities when it comes to niches. If you want a rank hiron, google, you got a look at your page speed time. The faster y web siht loads, the better
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