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8min chapter
Brian Niccol: A Plan to “Get Back to Starbucks” 10/31/24
Squawk Pod
Coffee Innovations and Market Strategies
This chapter covers a major coffee company's decision to eliminate extra charges for alternative milk, aiming to streamline pricing and enhance customer satisfaction. It also discusses innovative product launches, including a notable slushie maker and the effects of social media on marketing. Additionally, the chapter explores broader market trends and strategic moves in the cable industry, focusing on the impact of current events on business operations and shareholder value.
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