Episode 46. Leveraging Facebook ads in B2B marketing and ABM campaigns with Dennis Yu
Full-Funnel B2B Marketing Show
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How to Use Facebook Ads to Increase Sales
Facebook is considered as a great channel for B2C advertisement or low ticket B2B products. But companies with high average contract value often tend to think that Facebook won't work for their companies. The longer your B2B sales cycle, then the more touches it requires before they're ever going to even get on the phone with you. Long form video doesn't work because most beating marketers don't do it's so fundamental.
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