Subru's Identity Crisis

Tim Bennett worked in sales distribution for subru back then, and to him, the problem was pretty clear. These were not sexe cars. Tim says, they were boxy, reliable wagons with certain kind of feel. It's granol its ten thousand maniacs. The ad campaign went nowhere. Moral at subre was plummeting. Rases and bonuses went out the window. And timsa' salespeople started making all these really dar jokes about how if things got any worse, they'd have to start sending new subres directly to the scrap yard.