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How Duolingo built an AI conversation bot - Zan Gilani (Principal Product Manager, Duolingo)

The Product Experience

CHAPTER

Strategic A-B Testing at Duolingo

This chapter explores Duolingo's strategy for implementing A/B testing in response to growing user numbers. It highlights the difference between large-scale tests for major changes and small optimizations, using a case study of adapting content for different user levels.

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