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SONY
Acquired
The Wackman and the Casette Wave
The casette wave was kind of reasonably short lived as the dominant platform between records and cides. Marita single handedly thought that, hey, we've got this casette player, but really it's a casette recorder and it doesn't have speakers. It's a little chunky, but people kind of can take it out in the world and record stuff and listen to it on the speakers. And all the marketing people at sony are like, no, no. There's no market for that. No one wants to walk around outside in their own little wor listening to music and head phones. This is marita's folly.
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