4min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Noam Segal, PhD - When Good Democratisation Goes Bad

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

NPS Violates Countless Survey Science Principles

NPS basically disregards so many of those standards it's just ridiculous right a classic one which we talk about all the time in research is that people are just not great at predicting what they will do in the future. I think that rather than blaming you know putting the blame on people using NPS for misusing it we should again deeply reflect on how NPS lines up with these principles. If your input is garbage your output will still be garbage that's true for any system certainly AI systems and other systems.

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