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Building High-Growth Products with Jobs-to-be-Done

The Product Podcast

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How to Organize Your Product Team Around a Job

The needs become like your cornerstone for your competitive analysis, which is ongoing. So the process stays with you for the entire existence of the company. You can organize your entire company around it. It's not always about finding that one need. It's about finding focus around where the struggle is and it could be multiple needs. We make estimates at first. And then the quantification, you know, is this need on Met? The importance stays relatively the same.

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