Launching a K‑Beauty Brand

Joanne Molinaro, aka The Korean Vegan, is a James Beard Award-winning cookbook author who has redefined food storytelling through viral videos.

This conversation explores her journey from the facile safety of corporate law to creative uncertainty, using food to reconcile generational trauma, and navigating the liminal space between Korean tradition and personal evolution.

We also discuss her refugee parents' silence, the wellness world's descent into conspiratorial thinking, and how the Korean concept of "sun mat" infuses everything she creates.

Joanne brings remarkable vulnerability to this episode. Enjoy!

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