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TKE: Building a community, with Simon Mottram, Rapha founder
Beautiful Misfits
The Kindness Economy
The kindness economy is about creatingf for other people. It's not marketing, and it's not commerce or anything like that. And the by product is selling beautiful stuff - which enhances lives. Our customers spend probably four times more than they would on other brands because they're totally engaged yow they get that that's what we've given them. Somehow, deep down, they understand that we're not there just to take their money and give them some products. You knowi it's what you do. And it, it's your calling. I think most people do, don't they? Yes? And it just feels that, you know, i mean, it's been incredible,
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