The Most Amazing Gift I Ever Got Was From Ellen

Stephen Dubner: The best advice I've ever heard is simply don't start thinking about giving a gift when it's almost time to give the gift because that's really hard. If someone likes something once, they'll probably like it again according to an article published in the Journal of Business Research from 2020. "I think even you can sense that when it's done right, there is an emotional payoff that is worth pursuing," he says.