Season 8. Episode 2: ABM, ABX and AI: Jon Miller, CMO, Demandbase
CMO Insights
00:00
The Future of Marketing
I think it's getting to a point where how many systems can one-person manage and be skilled at, especially if they're in a price class. I still think you have to have that marketer providing the input. If they can consolidate some of the tech stack, maybe they don't need a separate data provider. That's going to actually help the marketing execs, you know, ban the budget, but also just be more effective.
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