Social media has been specifically designed to be addictive. It exploits psychological processes to not only engage users, but to promote addiction. The true drivers about attachment to social media are the hyper social environments that they offer. Various methods are used and very successful in keeping our attention because of this innate need for social validation.
This week we discuss the psychology of social media: how it controls our behaviours, social comparison and the what makes tiktok so addictive.
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