Mike Duboe | Growing Consumer Brands That Endure
Greymatter
Is Paid the Right Way to Grow Your Business?
The day where you are a Facebook brand only maybe over, says Stitch Fix founder and CEO Mike Moist. The price of paid is much more expensive today than it was back when Moist first started his company in 2011. Paid has to be an extension of what's created organically, whether that's through community or like the buzz or the press,. Your initial customers, your testimonials, your reviews. You know, at scale all these channels converge to market efficiency.
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