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14. Why Do Most Ideas Fail to Scale?
The Freakonomics Radio Book Club
The Guisa Quitter Is a Loser
You write in the book that you've failed to optimately quit many times. Can you maybe give an example? The one example that i start out the chapter with is when i think i quit at the right time. And that's on my golf dream. It was a realization that i just wasn't good enough at something. So you might say, look, the guisa quitter is a loser.
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