'Bourbon's a Great Idea,' He Said.

Malcolm Gladwell: I was sitting next to an intern who was developing this ap called bourbon. He got past over for promotion because he wasn't technical enough. And so i a, a, you not, put together this plan and through a a bunch of just kind of talking, and those guys thought it was a great idea. It's not like i was a senior person. In fact, at the time, i was sat next to an intern Who was really excited about and i encouraged him, you know, you got to go do thi some place.