How to Attribute Value to Your Data

Mike Fuller wrote a book for a rally called Cloud FinOps. In the book, one paragraph in there talks about this idea that FinOps is not just about saving money, it's also about making money. How do you attribute value to all this money we're spending on data? I think intuitively, people in business understand the value and they see, okay, we're helping customers,. We're improving data science maybe. But how did you go about that attribution question at Yahoo?