The Importance of Having a Great Marketing Team

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A lot of companies forget, technically as a company you have two customers. And if your marketing is not involved in or is part of the process of the job description, all that stuff, then there's a disconnect of what the brand values are supposed to be. So I agree with you either whether we have marketing people sitting in HR and supporting the recruitment and talent acquisition function, or we hire marketers to be part of that function.

Receiving a job offer in the land of 1,000+ job applicants on LinkedIn feels like an impossible feat. So what can you be doing right now to stand out?

Founder and CEO of MSH recruiting software, Oz Rashid, joins the pod to chat with Daniel about the best ways for job candidates to market themselves, including building a personal brand, targeting HR recruiters directly, tailoring your resume to match specific aspects of the job description, and much, much more.

Plus, Oz explains why marketing and HR initiatives go hand-in-hand and why investing in talent acquisition is a worthy pursuit.

If you’ve found yourself on the eternal job search struggle bus, this is one episode you can’t afford to miss!

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And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

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