AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Importance of Behavioral Economics in Restaurant Menus
There's even studies. Civil yang civil yang did a study on restaurant menus Where she showed if you take off the dollar signs people can make percent less price sensitive now it can be tiny tiny uh tweaks That will affect that degree of price sensitivity and price sensitivity is hugely important to brands. Getting an extra 1% on the price is worth 5% extra in terms of of seconds. If you're going out for dinner tonight have a look at the menu see if there is or is not A pound sign on that and that will tell you how well versed the restaurant owner is in Behavioral economics and behavioral science. And then give us a tweet and tell us because I want to find out
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode