Context: Co-founders of The Creepz on Building a Successful Web3 Brand & the Unique Upsides of Web3 IP
Boys Club
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What's the Difference Between Crepes and Overlord?
The way that we see it is crepes is our Spiderman and it lives within Marvel or Overlord. So we launched with creeps and about six months in, we realized if we want to expand this brand and this universe, yeah, we've got to create an overarching brand. The real major differentiators that I haven't seen any other projects kind of position in the way that you have is you've said, this is not a merch line. So this is actually a fashion line. That is crazy. That is so massive. And it's really fun because they really see the value of the IP and how it can build out into these different verticals.
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