The Crack of Doubt

Helen Rosa Barr's work around role exit is called the crack of doubt. And it makes a lot of sense, I think, for the consumer experience as well. When you start doubting from your own side of things? So like doubting that this is right for me or is it more doubting the product's usefulness? There's a sort of reflective period where we got out of it and have to re-evaluate how much benefit has been gained. Then there's a rebirth period because when I was thinking about these hero’s journey with TripAdvisor  I just got up to the really building phase in my life.