The Fitness Business Podcast with Erin Dimond and Jordan Dugger cover image

447. Innovation vs Invention: Optimizing Current Systems vs Creating New Operations

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

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How to Increase Sales in a Department Store

A new CEO at a department store listened to what customers were saying. He then changed the way they responded by asking, have you ever shopped here before? That increased sales by 35% in just a single quarter. Another example: McDonald's asked would you like fries with that and it increased fry sales by $3 billion as a company.

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