RV 90 - Revenue Science: Breaking Revenue Down to the Atomic Level
GTM Live
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The Importance of Hybrid Attribution in Demand Creation
A lot of companies, even some of our customers don't put self reported attribution or they have self reported attribution and they don't process it appropriately. So then when they do want to run LinkedIn, they can't show the ROI of it. They can't communicate that clearly to an executive. We've been for a whole decade in B2B marketing all about incremental. And it's time for a paradigm shift in how we think about things.
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