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👭 “Mary Kate & Ashley mystery” — The Row’s logo-less fashion. Chipotle’s burrito robots. Millennials’ DINK cruises. Description:

The Best One Yet

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The Mystery of Branding and the Rise of Collaborative Robots in Fast Food

This chapter explores how mystery in branding can boost profitability through examples like De Beers and The Row, while also examining Chipotle's use of 'cobots' to address portion control issues. Additionally, it touches on ZocDoc, highlighting the evolution of services in various industries.

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