The Boom in Entrepreneurship

I had this theory for years after the 0809 recession that it was a trigger moment for a generation to think about entrepreneurship. And then we saw that play out exactly again in the pandemic, where there was a more than decade high in new business applications and an absolute surge of interest over at Entrepreneur. We're all serving people who have those same instincts or are searching for how to harness those instincts. I haven't seen that abate.