This chapter discusses the failed brand strategies of Peloton and Lulu Lemon, and how they ended up partnering with each other. It emphasizes the importance of having the right capabilities to support a brand and explains why a brand alone does not create a competitive advantage.
How do you measure things like brand and people?
(00:21) David Meier and Deidre Woollard discuss: - What the intangibles are and why we need to factor them in. - How Accenture has built a global empire by helping businesses advance. - If the Peloton and Lululemon collaboration will be a win for both brands.
(18:24) Kirsten Guerra and Mary Long explore the potential of Roblox both as an investment and as a growing social phenomenon.
Companies discussed: RBLX, ACN, PTON, LULU, KO
Host: Deidre Woollard Guests: David Meier, Kirsten Guerra, Mary Long Producers: Ricky Mulvey, Mary Long Engineer: Dan Boyd
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