The Impact of Willful Blindness on Action and Perception

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How can we protect ourselves from the dangers we wilfully don't see? Businesswoman and author of Wilful Blindness Margaret Heffernan puts forward her theory and outlines how and why institutions and individuals need to open their eyes to information they do not want to know.

An entrepreneur, CEO and author, Heffernan's book Wilful Blindness was chosen as one of Financial Times' business books of the decade.

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