Stacking Growth | The B2B Marketing Podcast cover image

S3 E02 - The Impact of Generative AI | Grant Duncan & Omar Hamoda - VP Marketing & Senior Brand Designer @ Zingtree

Stacking Growth | The B2B Marketing Podcast

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How Do You Start Using Mid Journey?

Carl: What you just described is like completely ridiculous overhaul of an entire process from the ground. Like this isn't just efficiency, like save a little bit of time. This is like, like you just avoided catastrophic waste. That's 100%. Omar: I thought I thought it was like the AI image would actually only get you like 25% of the way there. And then you'd have to do a lot of other doctoring and Photoshop. So I thought it actually was an efficiency play, but you've debunked that myth. It changed your process and workflow almost entirely. Carl: How did you pick a tool? Did it have anything to do with what you're trying to accomplish?

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