The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong
Marketing School - Digital Marketing and Online Marketing Tips
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Understanding and Maximizing Customer Lifetime Value in Marketing
This chapter explores the significance of accurately determining the lifetime value (LTV) of customers across different marketing channels. It highlights the pitfalls of relying on blended average LTV and discusses strategies for increasing customer value to optimize marketing spend.
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