Is There a Taste for Critique in Coffee?

I keep wondering if sometimes where you've just developed a taste for critique and how that can actually be accompanied or followed by actions. Noah: I feel like so, you know, doing this for six years, I'm like, what are we missing? Because it doesn't feel like we've moved it very far for the consumer. So yeah, no, I think we've, we've moved. Probably it's not enough. But um, but again, there's, there needs to be like, you know,. PR work to excellent people, white prices are going up as well.