It's Political with Althia Raj cover image

Is Canadian politics getting nastier?

It's Political with Althia Raj

CHAPTER

The Role of Social Media in Politics

MPs are clearly playing to an audience that is on social media, he says. They're also using the rules of the house to their advantage, Paul adds. The beauty of social media is that you can cut out the wholesaler. You can do direct to consumer sales,. And that's what it's all about. We don't need the filter of an article in La Pess or in the Toronto Star or whatever to get the message across. I can cut a clip with exactly what I want to say, send it to and target it to exactly the kinds of people that I want to see it. That's really what it comes down to.

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