AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
How Startups Should Think About SEO from Shopify's Former Director
The Breakout Growth Podcast
What Should Aggregators Do in the Early Days of the Business?
The first thing is to understand what kind of inventory they have. In the case of G2 for software reviews, you want to look at all the different vendors in a certain category like marketing automation. And so by mapping that out, even on a high level, that's how an aggregator really wants to think about it. You mentioned sort of taxonomy and mapping. I worked with a company a little while ago that had actually had a precipitous drop in their search ranking. The big part of trying to recapture what they had lost was site mapping.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode