Social Media Activations and Experiential Entertainment

The chapter delves into social media activations designed for Instagram, focusing on experiences that are more suited for sharing online than enjoying in person. Different themed activations like Willy Wonka and Squid Game are discussed, along with Netflix's investment in creating interactive experiences like Netflix Houses. The conversation also explores the concept of transforming old shopping malls into entertainment hubs and touches on the Tony Awards and potential EGOT candidates like Jeremy Strong and Angelina Jolie.