If someone just started investing at on that day, the very peak, but then continually made additional investments along the way, that person would be a multi millionaire. Even if you don't dollar cost average, like every month,  you're still going to get ownership in businesses at different price points. And gathering a whole bunch of different price points is just, it's a little bit like eating vegetables,. It's just good for you, and it allow you to buy it a high. I'll give a good example here. There's a portfolio that i run where the stock has just gotten absolutely crushed. We bought some back when it was down at lows. Like, we've got