In this episode, we have Andy Paul, author of Sell Without Selling Out. Andy is an award-winning podcast host and a career sales veteran, having seen the growth and evolution of the entire technology industry. Join us for a fascinating conversation about how a more buyer-centric sales process leads to more sales.
What You’ll Learn
- Efficiently moving buyers through their buying journey
- Building deeper relationships with your buyers
- The four pillars of selling
- Looking at alternative ways to grow
Show Agenda and Timestamps
- About Andy Paul[3:45]
- Reflections on how things have changed in sales [6:12]
- The four pillars of selling [12:30]
- True personalization at scale [14:51]
- Winning bigger deals without brand recognition [18:11]
- Good companies vs. bad companies [22:48]
- Paying it forward [24:49]
- Sam’s Corner [27:20]
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
