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How to invent an apple

The Food Chain

CHAPTER

The Rise of Club Varieties and the Challenges of Selling New Apple Varieties

This chapter discusses the rise of club varieties in the apple industry, their impact on the market, and the challenges faced in selling new apple varieties. It explores the commoditization of apples, the success of the cosmic crisp apple, and upcoming developments in apple varieties. The chapter also highlights the competition between fruit and vegetable brands and the importance of balancing old traditions with market demands.

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