10min chapter

The Food Chain cover image

How to invent an apple

The Food Chain

CHAPTER

The Rise of Club Varieties and the Challenges of Selling New Apple Varieties

This chapter discusses the rise of club varieties in the apple industry, their impact on the market, and the challenges faced in selling new apple varieties. It explores the commoditization of apples, the success of the cosmic crisp apple, and upcoming developments in apple varieties. The chapter also highlights the competition between fruit and vegetable brands and the importance of balancing old traditions with market demands.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode