How to Use AI to Reach Out to People

Mark Webster: I feel like we just probably put more effort in this than we would have had if we paid the service to do that. Oh, massively. Plus, we've also developed the competency, not just with us, but our team who are working on it as well are now really good at this. And your budget counts ad costs, which I don't think they would have in there. It's a better deal given how many links we got.