Introduction

Google just announced the biggest update to its search engine in pretty much forever. This is massive news for marketers, particularly those who generate significant volumes of traffic from either organic search or paid search and shopping. Today we're going to be unpacking what we know about this new search engine, how it works and most importantly how your business and marketing needs to prepare for this to be widely rolled out across the world. There's also a second update though, the first bit is all about AI, the second update is not about AI at all or at least not mainly.