The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

492. Prioritizing Monetization: Beautifully Simple Pricing, AI Models for Profitable Growth, and Guardrails for Freemium and Expansion Tiers (Madhavan Ramanujam)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Pricing Simplicity, Negotiation Options, and Price Increases

Nine strategies spotlight: keep pricing 'beautifully simple', use negotiation options (fixed + outcome share) to capture value, and execute segmented, value-led price increases to avoid churn.

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